Google Vacation Rentals (Google Holiday Rentals in Europe) has become an invaluable source of bookings for property managers in recent years, especially since it does not charge any service fees. What exactly is Google Vacation Rentals and how can you get your Airbnb property listed?
What is Google Vacation Rentals?
Google Vacation Rentals is a metasearch engine that aggregates vacation rental listings from various websites and presents them directly in Google Travel, Google Search and Google Maps. When travellers search for accommodations in a specific destination, Google displays a list of short-term and mid-term rental properties available to book.
Listings include photos, pricing, reviews, and other key details. Google Vacation Rentals also features a map view so users can easily see results near their desired location.
The service is free for property owners and managers, and it does not charge any commission on bookings. However, getting your properties listed on Google Vacation Rentals is not as easy as creating a listing on an OTA (Online Travel Agency) like Airbnb, Vrbo and Booking.com.
How to Get Your Airbnb Listing On Google Vacation Rentals
In order to get your Airbnb listing on Google Vacation Rentals, the first thing you need to do is convert your Airbnb listing into a directly bookable one. Unlike Airbnb, VRBO or Booking.com, Google Vacation Rentals does not process bookings on behalf of the property manager or guest. This means that in order to have your listings show up Google Vacation Rentals you’ll need to accept payments directly from guests via “Instant Book”.
What's an “Instant Book”?
Instant Book is a feature often offered by vacation rental sites that allows guests to book a property without having to first send a booking request. If the property is available and the listing is powered by a booking engine then the guest can simply click the "Book Now" button and their booking will be instantly confirmed.
You remove the need for intermediary like Airbnb when you have a directly bookable listing. With a directly bookable listing, the payment is sent from the guest to the property manager.
How Can I Create an “Instant Book” Listing?
Creating an “Instant Book” or directly bookable listing is actually pretty easy. To do this, most vacation rental operators typically set up their own direct booking website, especially if they have more than one property. A direct booking site enables property managers to accept payments directly from guests.
Unfortunately, many direct booking website builders either cost a significant amount of money upfront, charge a monthly subscription or require paying a membership fee to a PMS (property management system).
Fortunately, Dtravel offers an incredible alternative.
With Dtravel, you can create either a beautifully designed multi-property direct booking site or directly bookable single listing page using Dtravel Direct in under 5 minutes for free.
All you need to do is import your Airbnb listing(s), connect your Stripe account and publish your listings!
Create a direct booking site or directly bookable single property listing page, for free: Get Started Now
Once published, your directly bookable listings will be pushed to Google Vacation Rentals and queued for verification. As long as your booking site meets the requirements, then your listings should show up within Google Vacation Rental search results in about 2-4 weeks.
See the section below for a complete list of verification requirements.
Google Vacation Rentals Verification Requirements
If you’ve created a direct booking site using Dtravel Direct then the verification process for Google Vacation Rentals is relatively simple.
All you need to do is make sure that you have:
- Listing is active and bookable
- At least 8 photos
- Complete address
- Stripe account has been added
Google will then review your directly bookable listings and contact you if they require any additional information. Once your listings have been verified, they will be added to Google Vacation Rentals search results.
How Much Does Google Vacation Rentals Cost?
Unlike Airbnb, Vrbo or Booking.com, Google Vacation Rentals does not charge a commission fee on bookings. This means you can get your listings in front of guests via the world’s largest search engine and accept bookings without paying the hefty platform fees often charged by OTAs.
The only catch here is actually getting your listings on Google Vacation Rentals.
Until recently, one of the only ways to get your properties listed on Google Vacation Rentals was to use a PMS (property management system) or Channel Manager. These software solutions enable operators to connect to and manage multiple booking channels in one convenient dashboard. The downside to a PMS is that they often come with a hefty monthly price tag. What’s more is that they tend to charge an extra transaction fee for distribution channels like Google Vacation Rentals.
With Dtravel Direct you can create a complete direct booking or if you have one property, a single directly bookable listing page and get listed on Google Vacation Rentals for free.
Unlike creating a directly bookable listing via WordPress or a PMS, Dtravel Direct does not charge recurring monthly subscriptions. Instead, Dtravel Direct operates on a pay-as-you-earn model, charging a small 3% engine fee on completed bookings.
So by using Dtravel Direct to create a directly bookable listing, you can get more bookings for your Airbnb properties through Google Vacation Rentals!
Why Google Vacation Rentals Can Earn you More Profit
There are several reasons why Google Vacation Rentals can help you earn more profit from your short-term or mid-term vacation rentals.
Reach a wider audience: Google Vacation Rentals is used by millions of travelers every month, so your listings will be seen by more people as opposed to exclusively listing on OTAs (online travel agencies) like Airbnb, VRBO or Booking.com.
Keep more money: Google Vacation Rentals does not charge any commission on bookings. This means that you keep all of the money that guests pay, minus any applicable taxes and fees.
Set your own pricing: Google Vacation Rentals allows you to set your own pricing. You can choose to offer lower rates than other OTAs in order to attract more bookings and still making more profit!
Improve your search engine ranking: Google Vacation Rentals is a popular search engine, so having your listings appear in its search results can help to improve the overall search engine ranking of your direct booking site or directly bookable listing page.
Get more exposure: Google Vacation Rentals is a great way to get your listings in front of more potential guests. When guests are searching for vacation rentals, they are likely to discover your listings through Google Vacation Rentals.
How to Get Bookings on Google Vacation Rentals
Dtravel Direct enables property managers to create a free directly bookable listing page or complete vacation rental site so that you can take advantage of traffic from Google to get more bookings. The Google integration provides several key benefits:
- Your brand visibility is increased as your logo appears in Google Vacation Rental search results and links directly to your booking site.
- Guests can easily click "Visit site" to land on your listing page and complete the booking or contact you, keeping them on your site.
- Traffic to your directly bookable listing allows you to leverage tactics that will increase conversion like showing more listing options, offering newsletter signups, discounts codes and remarketing to get more bookings through Facebook Ads.
- The traffic coming from Google Vacation Rentals is free and comes at no extra cost when you have a booking site powered by Dtravel Direct.
With a Dtravel Direct powered booking site, you can tap into the free traffic offered by Google Vacation Rentals, sending potential guests directly to your website so that you can boost direct bookings, brand awareness, and website engagement. The integration is simple and increases the optimization of Google searches without added fees.
Summary: How to Get Your Properties Listed on Google Vacation Rentals
Google Vacation Rentals is a great way to reach a wider audience and earn more profit from your vacation rentals. You can get your properties listed on Google Vacation Rentals and start growing your profit potential by creating a Dtravel Direct account and synching your Airbnb listings.
Importing your Airbnb listings to Dtravel Direct will create a directly bookable listing page which you can then customize to your liking. As long as your listing meets the requirements stated above, your properties will be verified by Google and approved for bookings in approximately 2-4 weeks.
Get more bookings through Google Vacation Rentals by creating a directly bookable listing or complete direct booking site for free with Dtravel Direct.